- EAN13
- 9782808002363
- Éditeur
- 50Minutes.com
- Date de publication
- 03/11/2017
- Collection
- Business Stories
- Langue
- anglais
- Fiches UNIMARC
- S'identifier
TripAdvisor: The Online Travel Community
How a crowdsourced review website transformed an industry
50Minutes
50Minutes.com
Business Stories
Livre numérique
-
Aide EAN13 : 9782808002363
- Fichier EPUB, avec Marquage en filigrane
6.99
Autre version disponible
Find out how TripAdvisor revolutionised tourism in just 50 minutes!
TripAdvisor has become one of the world’s most popular websites, with millions
of travellers visiting it every month to leave reviews, hunt for cheap deals
on flights and accommodation, or simply to check whether or not the restaurant
down the street has a high enough rating to be worth a visit! Despite recent
accusations of unfair business practices and a lack of transparency, the
website remains one of the most lucrative companies in the tourism industry.
In this concise and accessible guide, you will find out how TripAdvisor hit
upon the winning formula for online success, and discover how its competitors
in the tourism sector are fighting back.
In 50 minutes you will:
•Learn about TripAdvisor’s history, from its launch in 2000 right up to the
present day
•Understand the site’s innovative business model
•Discover the ways TripAdvisor’s success has impacted the travel and tourism
industry
ABOUT 50MINUTES.COM | BUSINESS STORIES
The Business Stories series from the 50Minutes collection provides the tools
to quickly understand the innovative companies that have shaped the modern
business world. Our publications will give you contextual information, an
analysis of business strategies and an introduction to future trends and
opportunities in a clear and easily digestible format, making them the ideal
starting point for readers looking to understand what makes these companies
stand out.
TripAdvisor has become one of the world’s most popular websites, with millions
of travellers visiting it every month to leave reviews, hunt for cheap deals
on flights and accommodation, or simply to check whether or not the restaurant
down the street has a high enough rating to be worth a visit! Despite recent
accusations of unfair business practices and a lack of transparency, the
website remains one of the most lucrative companies in the tourism industry.
In this concise and accessible guide, you will find out how TripAdvisor hit
upon the winning formula for online success, and discover how its competitors
in the tourism sector are fighting back.
In 50 minutes you will:
•Learn about TripAdvisor’s history, from its launch in 2000 right up to the
present day
•Understand the site’s innovative business model
•Discover the ways TripAdvisor’s success has impacted the travel and tourism
industry
ABOUT 50MINUTES.COM | BUSINESS STORIES
The Business Stories series from the 50Minutes collection provides the tools
to quickly understand the innovative companies that have shaped the modern
business world. Our publications will give you contextual information, an
analysis of business strategies and an introduction to future trends and
opportunities in a clear and easily digestible format, making them the ideal
starting point for readers looking to understand what makes these companies
stand out.
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