New Old, The, How the Boomers Are Changing Everything ... Again
EAN13
9781554902118
Éditeur
ECW Press
Langue
anglais
Fiches UNIMARC
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New Old, The

How the Boomers Are Changing Everything ... Again

ECW Press

Livre numérique

  • Aide EAN13 : 9781554902118
    • Fichier EPUB, avec Marquage en filigrane
    13.74

  • Aide EAN13 : 9781554908431
    • Fichier PDF, avec Marquage en filigrane
    13.74
The oldest Baby Boomers have turned 60 so everybody's starting to talk about
the "aging of the population." But most of the talk is about numbers: what
percentage of the population will be how old in what year, what it will mean
for welfare rates or health-care costs, etc. But what's missing is the
qualitative story. It's not there are more "older people" out there. It's that
they are not the same as the older people of any previous generation. This
book will explore how the Baby Boomer generation is permanently destroying the
previous meanings of: Aging, Retirement, Seniors, And even?maybe? Death. The
New Old shows how the Boomers' simple act of refusing to age is creating a
revolution - in everything from education to employment to housing to health
and beauty and, of course, to sex. The book is be backed up with solid
statistical support, but it is not primarily about numbers - it's about
people. It's about new ground being broken, new ways of thinking, new kinds of
social and work relationships, new products that can reduce or even eliminate
the effects of aging. It will offer a sneak preview of an entirely new society
that is coming - a society in which getting your gold watch at the age of 65
will simply mean the first half of your life is over. The book will also lay
out specific strategies organizations must follow to take advantage of the
opportunities - and avoid being rendered irrelevant and uncompetitive in the
new order.
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