- EAN13
- 9782895443162
- Éditeur
- Éditions MultiMondes
- Langue
- anglais
- Fiches UNIMARC
- S'identifier
Erase everything and start over: PVRs, blogs, and Word of mouth: the consumer is now in control
Pierre Delagrave
Éditions MultiMondes
Livre numérique
-
Aide EAN13 : 9782895443162
- Fichier PDF, avec Marquage en filigrane
11.99
The scope of the change taking place is so great, we have to question
everything, understand how it affects every aspect of marketing
communications, and experiment with the new ways of communicating that
technology has made possible. These are electrifying times for consumers of
all ages, who are discovering new devices and applications every day – many of
them free – that give them anytime/ anywhere access to the media while letting
them generate content themselves. These are bewildering – and stimulating –
times for those in telecommunications, broadcasting, and communication.
everything, understand how it affects every aspect of marketing
communications, and experiment with the new ways of communicating that
technology has made possible. These are electrifying times for consumers of
all ages, who are discovering new devices and applications every day – many of
them free – that give them anytime/ anywhere access to the media while letting
them generate content themselves. These are bewildering – and stimulating –
times for those in telecommunications, broadcasting, and communication.
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